I designed a dynamic pop-up booth experience for Kendra Scott at the Dallas Open, blending elevated brand storytelling with the high-energy atmosphere of a professional sporting event. The concept centered on creating an inviting, feminine-meets-sporty environment that felt both premium and approachable, drawing in attendees between matches.
The booth featured clean architectural lines and the signature brand color to ensure strong visual recognition from a distance. I incorporated interactive touchpoints—such as product try-ons and photo-worthy moments—to encourage engagement and social sharing, while maintaining a seamless customer flow within a compact footprint.
