For the LTK Conference in Dallas, I led the design of 19 custom brand booths, each tailored to reflect the unique identity of participating partners while maintaining a cohesive conference-wide aesthetic. From fashion and beauty to lifestyle and home, I translated brand DNA into immersive, high-impact environments for names including Quince, Abercrombie & Fitch, Nordstrom, Ulta Beauty, The Home Depot, and Free People. The goal was to create spaces that were visually compelling, highly functional, and optimized for creator interaction—balancing brand storytelling with the energy and scale of a major live event.
